Consumers with gift wrap positioning, psychological factors positioning

Consumers with gift wrap positioning, psychological factors positioning
Successful product packaging and decorating design has been able to move people, a very important aspect is the psychological impact. The same product, the same packaging and decoration of the form, the only difference is the color configuration, consumers will often produce different psychological effects, and different choices object. For example, some of the custom bobblehead to determine targeted for children, but the children's products are generally purchased by their parents or elders. Children's products not only to the children attractive to select merchandise psychological factors should also be considered by parents for their children. Abroad in some series of products designed for children, they take into account the Parents always want their children receive more education psychology through a variety of channels, and match up, often printed on the packaging that are both rich knowledge sexual and very interesting story, was able to hit the parents are concerned about the intellectual development of children psychological content and product and irrelevant.

Another example, the United States home the Rollin Rock beer production, business has been good since founded in 1939. However, sales dropped significantly after the 1980s, and finally had to be sold to La Baite family. 's New power, the marketing experts John took office it would be for the company carried out a radical reform, one of the measures is to change the shape of beer bottles. He redesigned a green neck bottles and paint on prominent Art Deco look like hand-painted, very noticeable in many beer Rollin Rock beer unlike popular products, there is a noble quality. This bottle is not so much the packaging, as it is a kind of decoration was more appropriate, and many consumers think better to drink this bottle of beer. Later, when the Rollin Rock beer sales rising, people asked the mystery Chapelle replied: 'That green bottle is the key to establish our competitive advantage.' This is the shape of the packaging container and decorated by the consumer effect produced by psychological factors. In addition, some of the text on the packaging, the consumer can also produce considerable psychological effects, such as imported milk powder occupied a large market share in China's milk powder market.

Phase comparison can be found on the packaging of imported milk is very rich text content, Important Note, feeding tables, milk with disinfection and methods of preparation, nutrition, the nutritional content of the table, the production date, address, etc.. And imports of milk powder packing instructions very accurately tell consumers how much milk powder should be with the amount of water, such as the force is more than fine 'very clearly pointed out:' with more or less than the specified amounts of milk powder will make the baby too less than the right amount of nutrition or lead to dehydration, without a doctor's advice not to change the concentration of milk '. Guide consumers when some domestic enterprises blindly 'a certain milk alternative to breast milk', 'force more refined' in its advertising parlance, wrote: 'bobbleheads custom is the best toys for babies, and you decided to use relatively large before the infant formula, should listen to the opinions of the doctors. 'This responsible attitude is actually the best respect for the consumer.

As long as the milk powder infant feeding information, can be seen on the packaging of imported milk powder. Maybe some people think this is an unnecessary, but for a young mother who was considered to be absolutely useful. According to Nestle, the survey, those who use force more refined milk powder feeding the baby's parents, all have seen this series of data on the packaging, very seriously and see. In fact, these data only has been guiding young parents repeat purchase its power. Especially those graphics, tables, in the eyes of the Chinese people, they represent the authority, on behalf of a formal, professional, formal things, these charts and a variety of information, before the young parents were very trust this products, I believe that the quality of this product superior. Give consumers the concept of consumption of consumer goods after the recent milk scandal in China has been greatly improved, consumer choice, not just the packaging behind the brand image is more important is the quality of the product, This is our trust.

Second, social class positioning
The consumer orientation should be considered consumer objects are male or female; children, young or old, as well as different cultural accomplishment, different social status, different nationalities, different habits, different economic conditions, different political and religious beliefs, different psychological needs of different family structures and so on. The positioning of the packaging - packaging image equal to the intrinsic quality than consumers of psychological expectations, and actual consumer behavior, this is a successful packaging design positioning. Gift industry in China is a relatively new industry, with the increasingly fierce competition between the development of reform and opening up, the industry, the companies in order to attract customers, to take a variety of promotions, gift to play a big role. Wedding Bobbleheads, determine your social circle, determine your relationships, and even determine the success of your career, life and family. So individuals, organizations, groups, enterprises and institutions is also true within the staff and outside customers with the competent unit. Accompanied by the acceleration of the pace of the WTO, some foreign companies have entered the domestic market, it also brings a new marketing model and management model to promote domestic enterprises to accelerate the competition.